Is a flexible and repeatable method for developing distinctive and appealing radio personalities and radio program content.
Reveals the Fourteen Traits inherent in the best radio personalities, regardless of programming format or daypart.
Helps program directors become effective air talent evaluators and developers of successful radio personalities.
Helps air talent create consistently engaging and uncommon program content through recognition of their abilities and strengths and by the discovery and effective use of the full range of their individual personalities.
Is a wide-ranging set of services, systems, and tools specifically designed to help radio program directors and air personalities create distinctive and winning on-air products while becoming the best program directors and air personalities they can be.